Sophia Amoruso – Founder of Nasty Gal #Girlboss

Sophia Amoruso – Founder of Nasty Gal #Girlboss

Ladies take note, this may not be the typical way to build an empire but Sophia Amoruso has built hers from nothing. 

Nasty Gal is the fastest growing online retailer in America with over $100 million in sales and 350 employees. Sophie Amoruso began her career in fashion when she was just 22 by opening an eBay store called ‘Nasty Gal Vintage’.

Treat your mind like your money, don’t waste it – Sophie Amoruso

Amoruso eBay store sold designer vintage clothing which she got from thrift stores. The first item she sold on eBay was, however, a book, which she stole. In addition, she spent her teenage year’s dumpster diving, committing petty theft and hitchhiking but soon after returned to the working world.

She took on mundane jobs for health insurance but was still broke and uninspired until she decided to start up her online eBay store “Nasty Gal Vintage”. 8 years later at age 30, she is one of the most influential, inspiring and savvy female entrepreneurs in the world!

When she started her eBay Store NGV she picked each item herself, styled everything herself, photographed everything herself using her friends as models who she paid with Hamburgers and then shipped the goods herself.

She went from making a small profit, to making a lot of money for each item she sold on eBay. This was due to the unique way she styled the clothing and her creative eye for one of a kind garments. Garments everyone wanted!

The bidding went through the roof. One example being a Chanel Jacket she bought at a Salvation Army store for $8 but sold for $1000! At the same time, she was building a huge customer base and a loyal customer base that lusted after her items. In 2007 she had 60,000 followers on My Space but she admitted she hacked into My Space to build her following. We forgive her though because her work speaks for its self.

nasty gal vintage images old pics colourful cardigans sweatersnasty gal vintage images old pics cream grecian dress vintage with turban

The colored cardigan sold for $500!

By 2008, she was still handling everything herself including product descriptions. Anyone who has an eBay store knows how time-consuming that can be. She hired Nasty Gals first employee Christina Ferrucci, who still works for Nasty Gal today as a Buying Director. Amoruso then moved Nasty Gal off eBay and onto its own online site www.nastygal.com

nasty gal vintage images old pics funky dressnasty gal vintage images old pics funky leopardprint clothing

In 2009, Nasty Gal moved into its first warehouse space in California. The company grew bigger and bigger and shortly afterward they moved to a 7,500 sq. ft warehouse also in California. Sophia has over-emphasized the importance of Social Media to Nasty Gal’s growth. Social Media gave her the platform she needed to expand.

By 2010, Nasty Gal moved its headquarters to Los Angeles, CA. In 2011, they reached $24 million in revenue. That’s an 11,200% three-year growth rate!

The company joined the Index Portfolio in early 2012 with a $9 million series A investment. Followed by a $40 million series B round of funding in August 2012.

nasty gal vintage images old pics gold studded top sweaternasty gal vintage images old pics

2014, Business Inside named Sophia Amoruso one of the sexiest CEO’s alive.


The company has continuously grown and estimates to have a Net worth of $250 million with no debt whatsoever. Named by Forbes as ‘Fashion’s New Phenom’, Amoruso’s rising success and business savvy was compared to being up there with retail’s most profitable ventures.

New nasty gal imagesNew nasty gal images summer 2015 funky

Amoruso published her first book in 2014, the long-awaited #Girlboss. This book is not your typical success story but she’s not your typical business women either.

Like most of us, she didn’t fit in with the so-called norm. She was stuck working in dead-end jobs and had naysayers slashing her dreams. But overcame all odds by being herself. And in turn, becoming the person she was meant to be. This was of course, after a lot of hard work and dedication.

It’s the Cinderella story of Fashion, rags to riches. So if you haven’t bought the book what are you waiting for? Buy it and get motivation from the #Girlboss herself.

Amoruso is 110% customer focused. And is hell-bent on empowering women; be it teens, young women, mother, and other business women. She is the definition of style and you can see why when you visit www.nastygal.com. She is deeply involved in the creative process of the business and its products. Sophia Amoruso is the epitome of success.

Sophia’s advice:

“I have three pieces of advice I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t let the man get to you. Okay? Cool. Then let’s do this.

#Girlboss by Sophia Amoruso

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Credits: Nasty Gal Blog and Pinterest

Team ATE

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