Ladies take note, not the typical way to build an empire but Sophia Amoruzo has built hers, Nasty Gal from nothing and a few dodgey dealings but guess who’s laughing now. Sophie Amoruso is, that’s who!
Sophia Amoruso founder and until recently CEO of Nasty Gal, the fastest growing online retailer in America with over $100 million in sales and 350 employees, began her career in fashion back when she was just 22 when she opened her Ebay store online “Nasty Gal Vintage”.
Her Ebay store sold designer vintage clothing which she got from thrift stores. The first item she sold on Ebay was however a book, which she stole. She spent her teenage years dumpster diving, committing petty theft and hitchhiking but soon after returned to the working world.
She took on mundane jobs for the health insurance but was still broke and uninspired until she decided to start up her online Ebay store “Nasty Gal Vintage”. 8 years later at age 30 she is one of the most influential, inspiring and savvy female entrepreneurs in the world.
When she started her Ebay Store NGV she picked each item herself, styled everything herself, photographed herself along with friends as models who she paid with Hamburgers and then shipped herself.
She went from making near to nothing, to making a lot of money for each item she sold on Ebay due to her unique styling of the clothing she was selling and her creative eye for one of gold dust garments that everyone wanted!
The bidding went through the roof, one example being a Chanel Jacket she bought at a Salvation Army store for $8 and sold for $1000! At the same time she was building a huge customer base, a loyal customer base that lusted after her items. In 2007 she had 60,000 followers on My Space but she did admit that she hacked into My Space to build her following, we forgive her though because her work speaks for its self.
This colored cardigan sold for $500!
In 2008, she was still handling everything herself including product descriptions and anyone who has an Ebay store knows how time consuming this can be. She hired Nasty Gals first employee Christina Ferruci, who still works for Nasty Gal today as the buying director. Amoruso then moved Nasty Gal off Ebay and onto its own online site www.nastygal.com
In 2009, Nasty Gal moved into its first warehouse space in California; the company grew bigger and bigger and then moved shortly afterwards to a 7,500 sq. ft warehouse also in Cali. Sophia has over-emphasized the importance of Social Media to Nasty Gal’s growth.
In 2010, Nasty Gal moved its headquarters to Los Angeles, CA. In 2012, the company joined the Index Portfolio with a $9 million series A investment in early 2012, followed by a $40 million series B round of funding in August 2012.
In 2011, they reached 24 million in revenue a meer 11,200% three year growth rate, is that all?
In 2013, Business Inside named Sophia Amoruso one of the sexiest CEO’s alive
The company has continuously grown estimate to have a Net worth of $250 million with no debt whatsoever. Named by Forbes as “Fashion’s New Phenom,” Amoruso’s forever rising success and business savvy was compared to being “up there with retail’s most profitable ventures.”
In 2014, Amoruso published her first book, the long awaited #Girlboss. This book is not your typical success story but she is not your typical business women. She too like a lot of us felt they didn’t fit in with the so called norm, was stuck working in dead end jobs, had all the naysayers slashing her dreams but overcame all the obstacles by being herself, becoming the person she was meant to be and a lot of hard work.
It’s the Cinderella story of Fashion and honest as they come. So if you haven’t bought the book and need motivation from someone who came from nothing, go out and get yourself a copy.
Sophia herself doesn’t take herself too seriously but is 110% customer focused but is hell bent on empowering women; be it teens, young women, mothers and other business women. She is the definition of style and you can see why if you visit www.nastygal.com . She is deeply involved in the creative process of the business and the products they put out there. She is the epitome of success and one to watch!
“I have three pieces of advice I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t let the man get to you. Okay? Cool. Then let’s do this.
#Girlboss by Sophia Amoruso